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      <image:title>Map Photos</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8290a4213914704ada0582/1599850038815-49ISFG9PA65FTZC639K3/Partner+Experience.jpg</image:loc>
      <image:title>Map Photos</image:title>
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  </url>
  <url>
    <loc>https://www.proformaadvisors.com/qual-template</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-06-29</lastmod>
  </url>
  <url>
    <loc>https://www.proformaadvisors.com/industry-experience</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-02-26</lastmod>
  </url>
  <url>
    <loc>https://www.proformaadvisors.com/services</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-01-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8290a4213914704ada0582/1594936652557-1KWTCUSGS4OEGBA0K6TS/Calc.jpg</image:loc>
      <image:title>Alt Services</image:title>
      <image:caption>Pro Forma uses the Market Analysis to establish physical planning recommendations in order to present a full picture of project economics to potential partners and investors. The Financial Feasibility uses a core financial model based on projections, market intelligence, and industry benchmarks. The benefit of this approach is that it can be used to develop a rapid understanding of a Project’s fundamental economic feasibility and to present the key assumptions relative to market and industry standards.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8290a4213914704ada0582/1594936695672-BG6YKP00VF0FIC8KF0JT/Money.jpg</image:loc>
      <image:title>Alt Services</image:title>
      <image:caption>The Impact Analysis uses Market Analysis and Financial Feasibility findings to provide an estimate of the increase in direct and indirect economic activity generated by the Project’s construction and annual operations. Job creation is also estimated, including jobs generated directly by the Project and indirectly induced by increased economic activity. Primary direct tax benefits can also be presented based on the specific tax regime of the Project location. The fiscal impact analysis can communicate a project’s true value to the public sector, helping to ensure that a project is beneficial to its community and, where appropriate, that reasonable development incentives may be justifiable.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8290a4213914704ada0582/1594939766675-OQHI5I8MHGCAZ4JGJTSQ/Appraisal_4PS.jpg</image:loc>
      <image:title>Alt Services</image:title>
      <image:caption>Pro Forma Advisors’ appraisal practice is focused on entertainment/recreation properties including theme parks, family entertainment centers, water parks, cinemas, amphitheaters, golf courses, and other recreational attractions.  The firm’s extensive experience related to market feasibility/financial consulting for commercial recreation projects provides the foundation for appraising these highly specialized land uses.  Appraisals for entertainment/recreation properties are conducted for a variety of reasons including asset acquisition/disposition, debt financing, property assessed valuation, eminent domain, and other valuation purposes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8290a4213914704ada0582/1594936726766-7F50TD74W80BQ9JU094P/Market.jpg</image:loc>
      <image:title>Alt Services</image:title>
      <image:caption>Pro Forma Advisors provides developers and planners with market-driven analysis of their opportunities. We combine innovative tools and techniques with detailed data and trend analysis to evaluate a given concept in the context of market conditions. We review these conditions through a rigorous analytical framework and provide demand and performance projections for the given opportunity.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.proformaadvisors.com/translationexerience</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-09-21</lastmod>
  </url>
  <url>
    <loc>https://www.proformaadvisors.com/new-page</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-02-04</lastmod>
  </url>
  <url>
    <loc>https://www.proformaadvisors.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2024-11-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8290a4213914704ada0582/1588267786354-IKNSAJIXUZ3DPEM096N1/Img.Analysis.jpg</image:loc>
      <image:title>Portfolio - Market Analysis</image:title>
      <image:caption>We provide developers and planners with market-driven analysis of their opportunities by combining innovative tools and techniques with detailed data and trend analysis to evaluate a given concept in the context of market conditions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8290a4213914704ada0582/1588267928687-23Y36HCHXAZIZGS1YVQ9/Img.World.jpg</image:loc>
      <image:title>Portfolio - About Us</image:title>
      <image:caption>With experience in over 50 countries around the world, on over 1,000 completed assignments, our professionals know how to integrate economic fundamentals of world-class development with local conditions and culture.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8290a4213914704ada0582/1593532433434-IS8H94AZJDMZVLNJ9NY5/Img.AppraisalFade.jpg</image:loc>
      <image:title>Portfolio - Appraisal</image:title>
      <image:caption>The firm’s extensive experience related to Market Analysis and Financial Feasibility consulting for commercial recreation projects provides the foundation for appraising entertainment and recreation properties.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8290a4213914704ada0582/1588267816552-WE387K3XP7EFVWF9JTM2/Img.FinancialCal.jpg</image:loc>
      <image:title>Portfolio - Financial Feasibility</image:title>
      <image:caption>A project’s feasibility is defined by its ability to provide target financial returns. A pro forma financial statement condenses and summarizes the complex interactions between revenues, costs, phasing, and risk inherent in a real estate development.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8290a4213914704ada0582/1588267843216-L8ULBRF2TSRYOLP3TWK5/Img.Impact.jpg</image:loc>
      <image:title>Portfolio - Impact Studies</image:title>
      <image:caption>Major projects have significant economic and fiscal impacts, including new new jobs and the municipal costs required to support the development. It is important to communicate these impacts to help stakeholders understand the issues and tradeoffs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8290a4213914704ada0582/1588109281035-7VCIX5IRA0138KTD1NXS/Img.04.jpg</image:loc>
      <image:title>Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8290a4213914704ada0582/1588109008960-SPI4RP6C1U5SRP8NVOMZ/Img.02b.jpg</image:loc>
      <image:title>Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8290a4213914704ada0582/1588109036024-KIAUM4F6DBMSG594ZFMM/Img.03.jpg</image:loc>
      <image:title>Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8290a4213914704ada0582/1588108901224-EVPJ3IWFO2ET5PYAXHK9/Img.01.jpg</image:loc>
      <image:title>Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8290a4213914704ada0582/1588108939314-LOS08BC38OVYEQCJBT2J/Img.02.jpg</image:loc>
      <image:title>Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8290a4213914704ada0582/1588109090808-DLZ7ULI0QII2TIOQOOHH/Img.05.jpg</image:loc>
      <image:title>Portfolio</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.proformaadvisors.com/home/waterparks</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8290a4213914704ada0582/1599862981047-YX9WR8BPDSA1L9MBX0F7/WinaStar+Shanghai.jpg</image:loc>
      <image:title>Portfolio - Water Parks</image:title>
      <image:caption>Location: Shanghai, China Client:  Shanghai LuJiaZui (Group) Co., Lt Planning Services: Market and Financial Analysis The Shanghai Lujiazui Group retained Pro Forma Advisors to evaluate the water park component of the WintaStar development, one of the world’s first integrated alpine-themed indoor resorts featuring the world’s first Olympic grade indoor ski slopes. It will offer residents and visitors with year-round access to winter sports activities and entertainment.  As part of the development, the facility will also include an indoor and outdoor water park, spa, and beach club attraction anchor.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8290a4213914704ada0582/1599862937827-M1K08X02QF3UWB3RIEWR/Yanoda.png</image:loc>
      <image:title>Portfolio - Water Parks</image:title>
      <image:caption>Location: Hainan, China Client:  Ivy Captial Planning Services: Market and Financial Analysis Pro Forma Advisors were retained to evaluate the development of a Discovery Rainforest Resort concept in the Hainan Yanoda Rainforest Cultural Tourism Zone that would include the development of new Discovery Garden and Jungle attractions, the Discovery Rainforest and Jungle Hotels, as well as a non-IP branded boutique hotel, RD&amp;E, lagoon area, and related amenities.  The project is regarded as one of the top 12 projects in Hainan tourism by the provincial government.  While Hainan Island is well known for its tourism, the project has the potential to create a “first of its kind” development that includes unique synergies between Yanoda and the Discovery brand.  A key component of the development is a new water park hybrid concept that blends both wet and dry attractions as well as adventure elements within the natural setting of the Yanoda Rainforest.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8290a4213914704ada0582/1599862960204-HK3PRL49ZNCBLQKJ0813/Crystal+Lagoon.jpg</image:loc>
      <image:title>Portfolio - Water Parks</image:title>
      <image:caption>Location: Confidential Client:  Crystal Lagoons US Corp. Planning Services: Market and Financial Analysis Crystal Lagoons developed the Public Access Lagoon (PAL) attraction concept based on large scale (3- to 10-acre) water bodies that have the quality of water of a swimming pool,  which historically have only been developed as amenities to enhance resort and residential projects.  Crystal Lagoons retained Pro Forma Advisors to create a financial model to evaluate the PAL, which would be developed and operated as a stand-alone commercial attraction. The PAL would  be used ago anchor mixed-use developments by enhancing the value of surrounding real estate.  Crystal Lagoons announced the development of an entertainment district in Glendale, Arizona that utilizes the PAL development concept.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.proformaadvisors.com/home/lbe-fecs</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8290a4213914704ada0582/1600468599575-1QYU4SKZXRGQDSG3ELUA/RipleyHarbin.jpeg</image:loc>
      <image:title>Portfolio - LBE/FECs</image:title>
      <image:caption>Location: Harbin, China  Client:  Eagle Studios Planning Services: Market and Financial Analysis Pro Forma Advisors was tasked to analyze the development feasibility of additional program recommendations for the entertainment zone anchored by Ripley’s Believe it or Not in China. The Project, currently under construction, will also include residential and office uses, along with the additional themed entertainment attraction areas to create a major entertainment destination in Harbin. Pro Forma Advisors also studied a highly themed Water Park and extensive themed shopping and dining outlets in a commercial sector of the development.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8290a4213914704ada0582/1601917708079-6QRHDC4BDFRPJEHCTS1J/Louisville_Slugger_Museum.jpg</image:loc>
      <image:title>Portfolio - LBE/FECs</image:title>
      <image:caption>Location: Louisville, Kentucky Client: Louisville Slugger Museum &amp; Factory  Planning Services: Market Feasibility, Development Strategy The Louisville Slugger Museum &amp; Factory engaged Pro Forma Advisors to evaluate attendance and revenue potential for a potential second-gate attraction to be co-located with the existing Slugger Museum, a highly successful visitor attraction located in downtown Louisville, Kentucky. The second-gate concept is envisioned as a separately-branded, complementary attraction developed in partnership with a leading global brand. Preliminary design concepts of this high-quality visitor experience include up to 25,000 square feet of LBE attraction space within the existing property, a family-oriented experience based on a cherished brand, and appropriate support space for retail and food &amp; beverage areas.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8290a4213914704ada0582/1600468583180-TGY1WPVZX7S8T1VIRRWG/KidZania.jpeg</image:loc>
      <image:title>Portfolio - LBE/FECs</image:title>
      <image:caption>Location: Doha, Qatar Client:  Qatar Entertainment Planning Services: Market and Financial Analysis Pro Forma Advisors was tasked to conduct a market analysis for a Kidzania entertainment center in Doha, Qatar. The study focused on the key children’s market, which is the target of Kidzania concept.  The project is located in a mixed use development encompassing residential, hotel, RD&amp;E elements, and the entertainment center itself.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.proformaadvisors.com/home/theme-parks</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8290a4213914704ada0582/1600697297281-V1N587HTFOVVC2P64OYA/UniversalRussia.jpeg</image:loc>
      <image:title>Portfolio - Theme Parks</image:title>
      <image:caption>Location: Moscow, Russia Client:  PROEKT GRAD JSC Planning Services: Market and Financial Analysis Pro Forma Advisors were retained to analyze the feasibility of a world-class destination development that will be anchored by a major theme park, with additional destination supporting components such as hotels and entertainment district at one of two sites located approximately 20 or 30 kilometers, respectively, south of Central Moscow. While the regional market has existing attractions and seasonal amusement offerings, the client was considering a project that would provide a unique, high-quality experience that would draw from a broader market area and demographic and will would complement Moscow’s strategic focus on tourism-driven economic development.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8290a4213914704ada0582/1600697252958-9WAYY7R8RW6QWS38Y6NB/Inspire.jpg</image:loc>
      <image:title>Portfolio - Theme Parks</image:title>
      <image:caption>Location: Incheon, Korea Client:  Inspire IR Planning Services: Market and Financial Analysis Pro Forma Advisors analyzed the feasibility of a world-class Integrated Resort (IR) development that will focus on complementary hospitality uses, including hotel, convention, food/beverage, retail, entertainment, cultural spaces, and casino gaming. To compete with other world-class IRs, the Client was evaluating the addition of a destination theme park to provide a comprehensive offer to a broad customer base.  Many of the proposed amenities will lead the market in Korea as well as surrounding international regions to draw significant numbers of new visitors to Korea. Phase I of Project Inspire is estimated at US$1.6 billion, with a commitment total of US$5 billion over multiple phases.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8290a4213914704ada0582/1600697273567-02T1JS4V0WNDQV31MMDK/Paramount.png</image:loc>
      <image:title>Portfolio - Theme Parks</image:title>
      <image:caption>Location: Guangzhou/Qian’an/Qingdao; China Client:  Hollywood China Investment Group Planning Services: Market and Financial Analysis Pro Forma Advisors were engaged to analyze the feasibility of a Paramount Destination resort in several sites in China, including Guangzhou, Qian’an, and Qingdao.  The studies included an assessment of the market and development of a preliminary destination concept that would create a world class destination with Paramount IP themed themed attractions.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.proformaadvisors.com/home/museums-cultural</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8290a4213914704ada0582/1599864319915-KCD3F5ESO6N7BLN68OGM/Whitney.jpg</image:loc>
      <image:title>Portfolio - Museums/Cultural</image:title>
      <image:caption>Location: New York, New York  Client:  The Whitney Museum Planning Services: Market Analysis and Conceptual Planning Principals of Pro Forma Advisors assisted New York City’s Whitney Museum of American Art in evaluating attendance potential and physical program sizing for the institution’s downtown location in the Meatpacking District.  Designed by architect Renzo Piano, the 200,000-square-foot facility opened successfully in 2015.  The analysis was conducted prior to the Whitney’s commitment to the project and included a market-penetration based analysis of attendance</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8290a4213914704ada0582/1599864681412-L8XBO3Q20J1TB39EDM17/Lights+of+Liberty+2.jpg</image:loc>
      <image:title>Portfolio - Museums/Cultural</image:title>
      <image:caption>Location: Philadelphia, Pennsylvania Client:  The Producers Group Planning Services: Business Plan Pro Forma Advisors was retained by the Producers Group to review Historic Philadelphia’s in-process business plan document for the new Lights of Liberty Show in Historic Philadelphia.  An outdoor show offered in historic downtown Philadelphia, the Lights of Liberty show combines theater and audio-visual art with the interpretation of history.  The new show is intended as a ground-up re-imagination of the original 1999 show.  The business plan review focused on identifying key risks and assumptions to support subsequent feasibility-level analysis.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8290a4213914704ada0582/1599864303177-PDPYHJ8H6GCH4YRNXZJP/Pompei.png</image:loc>
      <image:title>Portfolio - Museums/Cultural</image:title>
      <image:caption>Location: Confidential, Italy Client:  National Geographic  Planning Services: Market and Financial Analysis Pro Forma Advisors assisted National Geographic in evaluating the market demand and earnings potential for proposed National Geographic attraction projects at select market locations in Italy.  The assignment included attendance projections, pricing and per capita revenue estimates, and the development of a pro forma cash flow model.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.proformaadvisors.com/home/resorts</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8290a4213914704ada0582/1600469973204-WUG1GOLCXM65GVW2A90N/WaterIsland.jpg</image:loc>
      <image:title>Portfolio - Resorts</image:title>
      <image:caption>Location: St. Thomas, US Virgin Islands Client:  Water Island Development Partners Planning Services: Valuation Pro Forma Advisors was retained to conduct market research and provide development programming for a proposed resort to be located on Water Island, which is just off shore from St. Thomas, US Virgin Islands.  Pro Forma Advisors provided market projections and programming guidelines for a luxury resort and spa, high-end marina, retail village and residential products including villas, condos and lots.  A financial model was then developed to test the financial performance of the project.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8290a4213914704ada0582/1600469935844-W2BAGFPH1QRIT2YEPU1J/Handen.jpg</image:loc>
      <image:title>Portfolio - Resorts</image:title>
      <image:caption>Location: Nanjing, China  Client:  Handen Investment Group  Planning Services: Market and Financial Feasibility  Pro Forma Advisors was retained to anlayze the development of a world-class destination development in Pukou District, Nanjing, located in a unique and natural mountain setting within the urban district. The project is positioned as a cultural tourism development with diverse elements including 5-star resort hotels, spa facilities, and amenities.   Attraction amenities include the development of technology focused entertainment and adventure elements.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8290a4213914704ada0582/1600469953028-31NI7WVT8Z04C0861GXE/SunRanch.png</image:loc>
      <image:title>Portfolio - Resorts</image:title>
      <image:caption>Location: Guancaste, Costa Rica Client:  Groupo Do It Planning Services: Market and Financial Analysis Pro Forma Advisors evaluated the market and financial feasibility of a major resort development in the tourist zone of Guancaste, Costa Rica to be based on Discovery Channel intellectual property. The project focused on activating the unique location with resort accommodations and adventure and water park attractions. The full development master planned resort residential, golf, and other amenities. The study analyzed local markets and international benchmarks to complete a pro forma financial model to illustrate the financial feasibility of the project.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.proformaadvisors.com/home/mixedusedevelopment</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8290a4213914704ada0582/1601491330503-BK4BMVBCYR7MNHS72OTV/Diamond+Bar.jpg</image:loc>
      <image:title>Portfolio - Mixed-Use Development</image:title>
      <image:caption>Location: Diamond Bar, California Client: City of Diamond Bar  Planning Services: Market Feasibility, Development Strategy The City of Diamond Bar first retained partners of Pro Forma Advisors to determine the highest and best economic use of a 4-acre former Honda Dealership site that is proximate to a large future planned office and entertainment development in the City of Industry. The team then tested the financial feasibility of the proposed development program to determine if the expected hotel land use was privately feasible or would require municipal assistance. The City of Diamond used the findings as the basis to update the site’s zoning code to facilitate development of the expected highest and best use. In a subsequent assignment, Pro Forma Advisors provided economic analysis to guide long-term planning for commercial and residential land uses in the City’s General Plan Update.  As part of the long-term planning assignment a fiscal and financial analysis was conducted to ensure that the planned long-term development was feasible from both the private and public perspective.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8290a4213914704ada0582/1601491583726-OR6Z4YZ5D9ERWMF428S3/Colton.jpg</image:loc>
      <image:title>Portfolio - Mixed-Use Development</image:title>
      <image:caption>Location: Colton, California Client: City of Colton and Southern California Association of Governments (SCAG) Planning Services: Market Feasibility, Development Strategy, Urban Design Economic Support Scale: 110 acres Development Budget: US$TBD The South Colton Livable Corridor Plan was developed via a three-phase process (analysis, alternatives, and preferred plan) completed over nine months. The plan identifies amenities and improvements, suggests new uses for vacant and underutilized parcels, and recommends updates to land use policies and development regulations cognizant of the unique relationship that the community has with the public realm and landscape of their neighborhood. Additionally, the plan ensures that development strategies are grounded in rigorous market analysis.  The plan was recognized by the American Planning Association’s Inland Empire section for an award in Urban Design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8290a4213914704ada0582/1601491612651-HFS0YOC3HJ3WM5K5ZDBO/Antelope+Canyon.jpg</image:loc>
      <image:title>Portfolio - Mixed-Use Development</image:title>
      <image:caption>Location: Page, Arizona Client: Fuel Development LLC / Antelope Canyon Navajo Tours Planning Services: Market Feasibility, Impact Study, Grant Support Scale: 10 acres  Development Budget: US$30 million Antelope Canyon is an iconic cultural landmark located in the Navajo Nation just outside the City of Page, Arizona. The Client, a Navajo family company offering guided tours through the slot canyons, was considering new development to increase tourism and awareness to their slot canyon site in competition with additional family concession operations. The proposed development was sited on approximately 10 acres of land near the tour entrance on State Route 98. The initial planned use was a multi-purpose visitor center, which would provide a central point of attraction for tourists to enter the property. Additional uses evaluated included accommodations, signature restaurant, retail, C-Store, and themed excursions. Pro Forma Advisors conducted a market and financial analysis of the Project, including research of the market context for the proposed uses, review of available markets, market characteristics, competitive facilities, and relevant comparable facilities. Pro Forma Advisors has also examined the Project Site as it relates to the development of other complementary uses supported by market demand and feasible from the financial perspective.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.proformaadvisors.com/home/golf</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8290a4213914704ada0582/1599846232759-N72X9J7PZQEQQCOJO4TZ/Chanbers.jpg</image:loc>
      <image:title>Portfolio - Golf</image:title>
      <image:caption>Project:  Chambers Bay Golf Course Location: Pierce County, Washington Client: Pierce County Planning Services: Economic Evaluation of Golf Course and Proposed Resort Component Scale: 200 acres Development Budget: US$60 million   Chambers Bay Golf Course is a world-class 18-hole championship golf course located on a dramatic water front site in the Olympia, Washington area of Seattle-Tacoma metropolitan area.  The golf course, which opened in 2007 and hosted the U.S. Open Championship in 2015, is owned by Pierce County.  While the golf course generates sufficient revenue to fund operating expenses, it has struggled to contribute much toward the course’s substantial debt service payments.  In an effort to reach full economic sustainability, the concept of a modest size on-site resort is under consideration.  Pro Forma Advisors was retained by the County to review current and prospective golf course operations, and evaluate the marketability of an 80-room upscale resort development at Chambers Bay, and to assess the economic impact of adding this additional component to the overall project economics and to the County’s fiscal position.  In addition to the proposed resort component plan, a series of alternatives were formulated and analyzed.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8290a4213914704ada0582/1599846255136-21Y1TA9QB1200NKVMC3P/RanchoCoLA.jpg</image:loc>
      <image:title>Portfolio - Golf</image:title>
      <image:caption>Project:   Los Angeles Golf System Location: Los Angeles, California Client: City of Los Angeles Planning Services: Operational Audit of City Golf System Scale: 13 Golf Courses Development Budget: US$25 million   The City of Los Angeles operates a 13-course municipal golf system.  Pro Forma Advisors was part of a team tasked with evaluating the long-term operating economics of the system, assessing capital needs, examining alternative operating structures, and developing potential revenue enhancement mechanisms.  A number of recommendations were implemented, with clear overall improvement in system economic performance.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8290a4213914704ada0582/1599846274621-EBTR42CWPL20S6CVFQJ3/TGolf.jpg</image:loc>
      <image:title>Portfolio - Golf</image:title>
      <image:caption>Project:  TopGolf El Segundo Location: El Segundo, California Client: City of El Segundo Planning Services: Economic and Fiscal Impact Scale: 30 acres Development Budget: US$25 million   TopGolf submitted a proposal to the City of El Segundo to develop a state-of-the-art TopGolf complex at the City’s existing Lakes at El Segundo 9-hole executive golf course and practice range.  The plan calls for replacing the range with a traditional TopGolf entertainment facility, which also required some modification to the existing golf course.  Pro Forma Advisors was retained to project performance of the TopGolf facility, evaluate the economic and fiscal impact of the TopGolf proposal on the City compared with continued operation of The Lakes, assess the proposed rent structure offered to the City and address any non-economic impacts of the project on the City’s public recreation program.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.proformaadvisors.com/home/aquarium-zoo</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8290a4213914704ada0582/1600468865135-W99HWLSICG8MD9Z5L2IE/MS.jpeg</image:loc>
      <image:title>Portfolio - Aquariums/Zoos</image:title>
      <image:caption>Location: Gulfport, Mississippi Client:  Gulfport Redevelopment Commission Planning Services: Market and Financial Analysis Pro Forma Advisors conducted a market study for the Mississippi Aquarium project in downtown Gulfport, Mississippi.  The analysis included research of the market context for the Project, review of available markets, market characteristics, competitive facilities, relevant comparable facilities, and preliminary estimates of attendance and revenue potential.  Additionally, an Entertainment Strategy Review was conducted for an Amusement Pier concept in conjunction with the Centennial Plaza redevelopment project, located about two miles east of the Aquarium site.  The goal of this analysis was to conduct preliminary market testing and develop preliminary program-sizing assumptions for the amusement pier concept.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8290a4213914704ada0582/1600468890033-VPFY8I7CIIN9GKSYKRIF/ParksAmerica.jpeg</image:loc>
      <image:title>Portfolio - Aquariums/Zoos</image:title>
      <image:caption>Location: Bryan, Texas  Client:  Park’s America Planning Services: Valuation As part of Parks! America due diligence process, Pro Forma Advisors were retained to assess the market opportunities, pro forma financial performance, and supportable investment value. The analysis was used to evaluate the the potential acquisition of Aggieland Safari Park, a high quality outdoor wild animal recreational attraction providing visitors with an intimate experience with an extensive and diverse inventory of wild animals. The park, opened in May 2019, is developed on a 250-acre portion of a 450-acre property.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8290a4213914704ada0582/1600468905850-XKX743AFAXNQXWHHP5SW/Ripley.jpg</image:loc>
      <image:title>Portfolio - Aquariums/Zoos</image:title>
      <image:caption>Location: Confidential Client:  Ripley’s Entertainment Planning Services: Market and Financial Analysis Pro Forma Advisors evaluated a number of potential market locations for future Ripley’s Aquarium attractions.  Work included preparing a market assessment and revenue forecast for each potential market location, as well as the comparison of submarkets and specific sites within the given regional market area.   Sizing recommendations for exhibit areas and support amenities were also developed, based on achievable attendance and revenue potential.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.proformaadvisors.com/home/casinos</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8290a4213914704ada0582/1599859737546-V701JWSALS6IUUN1857X/Sammy+Sega.jpg</image:loc>
      <image:title>Portfolio - Casinos</image:title>
      <image:caption>Location: Japan Client:  Sega Sammy Planning Services: Market and Financial Analysis Pro Forma Advisors were engaged to explore the potential of the Japanese gaming market, leading up to the national government’s authorization of a legal gaming industry.  The analysis evaluated the revenue and earnings potential of Japanese integrated resort that would compete with Singapore, Korea, Macau, and the Philippines. Pro Forma Advisors reviewed overall market metrics, including the size, performance, and profitability analysis of benchmark markets.  Pro Forma Advisors provided further review of junket operations, and prepared visitor projections and a market capture analysis that were used in the Client’s planning process.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8290a4213914704ada0582/1599859695614-5PEA7FH9FES2IXFPBJYH/Harrah+Casino.jpg</image:loc>
      <image:title>Portfolio - Casinos</image:title>
      <image:caption>Location: Cherokee, North Carolina  Client:  Eastern Band of Cherokee Indians Planning Services: Market and Financial Analysis Principals of Pro Forma Advisors conducted a feasibility analysis for the Eastern Band of Cherokee Indians, in connection with master planned expansion of the tribe’s successful Harrah’s Cherokee Casino in North Carolina.  Given the scale of the existing day trip market and success of the on-site hotels, the analysis focused on a potential casino hotel expansion at the property.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8290a4213914704ada0582/1599859718641-V1K28WG2BGYI4NFL8RBG/Soboba.jpg</image:loc>
      <image:title>Portfolio - Casinos</image:title>
      <image:caption>Location: San Jacinto, California Client:  Soboba Band of Luiseno Indians Planning Services: Market and Financial Analysis Pro Forma Advisors evaluated market and financial feasibility, as well as economic impact, of a new gaming facility, casino hotel, and ancillary development which will replace the existing Soboba Casino and complement the adjacent County Club at Soboba Springs in San Jacinto,  California.  A key aspect of the study was to help “right size” the project based on the market-supportable scale of the core gaming opportunity, and to determine the level of warranted investment to achieve the desired return on investment.  The new hotel and facility opened in early 2019.</image:caption>
    </image:image>
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    <lastmod>2020-05-15</lastmod>
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    <lastmod>2020-05-15</lastmod>
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      <image:title>Team - Shan Zong</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.proformaadvisors.com/team/lrh</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2020-05-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8290a4213914704ada0582/1588110042263-VL9XBNKQPNWBLF1FKP2M/LRH_Web.jpg</image:loc>
      <image:title>Team - Lance Harris</image:title>
    </image:image>
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  <url>
    <loc>https://www.proformaadvisors.com/team/rpc</loc>
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    <priority>0.5</priority>
    <lastmod>2020-05-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8290a4213914704ada0582/1589219069031-PC48TFITJIVUA90HRITJ/bob-chickering.jpg</image:loc>
      <image:title>Team - Bob Chickering</image:title>
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    <loc>https://www.proformaadvisors.com/team/gpk</loc>
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    <lastmod>2020-05-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8290a4213914704ada0582/1589219005328-GQ8UQ6G1YLU7LE5LC45H/gene-krekorian.jpg</image:loc>
      <image:title>Team - Gene Krekorian</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.proformaadvisors.com/team/med</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e8290a4213914704ada0582/1589218573765-UXSTKP9HEKXHG6O5HLZ0/mark-dvorchak.jpg</image:loc>
      <image:title>Team - Mark Dvorchak</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.proformaadvisors.com/mainservice</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-01-09</lastmod>
  </url>
  <url>
    <loc>https://www.proformaadvisors.com/mainservice/impactstudy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-02</lastmod>
  </url>
  <url>
    <loc>https://www.proformaadvisors.com/mainservice/financial</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-02</lastmod>
  </url>
  <url>
    <loc>https://www.proformaadvisors.com/mainservice/market</loc>
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    <lastmod>2020-09-02</lastmod>
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